"What You Know About
Selling Is NOT True"

Sales planning is steeped in traditions.   

Sales planning clings on to old ways and habits.  

The way we approach sales planning “annually” is ripe for change.  And at the center of that change is the time of year. It is the time of year that will challenge conventional approaches and norms, overhaul practices and shatter beliefs. It is the time of year that lets us look at sales planning and the sales profession as we have never seen it before. 

Every world class sales organization has certain ways they have been doing annual sales planning for years, influenced by different departments and management.  This is not to say that all annual sales planning is wrong... the problem with following traditional planning is that it is rarely questioned.  Which is when innovation takes place, by questioning everything we do and asking why? Why do we do that? Why do we do it this way? What if we were to change? What would happen then?  

In this book contains my experiences as a sales professional and entrepreneur based on my love for selling. I explain WHY everything you know about sales planning is wrong and what you can do to disrupt it, grow your sales, and take market share. 

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